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Michael®
Available for select projects
Conversion-focused email designer Lagos Worldwide

Emails built to convert.

I turn customer insight into lifecycle experiences that reduce friction, clarify decisions, and earn the next purchase.

Explore
the work
01 / The premise

Good email design isn’t decoration.

It’s conversion architecture.

Every hierarchy, visual cue and CTA has a job: understand the customer’s state and make their next best decision feel obvious.

Signal processing / Live

From inbox noise
to one clear move.

FrictionClarity
02 / Selected work

Nineteen emails.
One obsession.

Campaign and lifecycle work built around a distinct customer state, commercial goal and conversion path.

Cannovia Mother's Day social proof campaign
01
Social proofSeasonal

Cannovia

Trust, made tangible.

Cannovia anxiety and sleep education email
02
EducationProblem aware

Cannovia

Breaking the anxiety loop.

Cannovia Wake Up and Goodnight product comparison email
03
ComparisonCross-sell

Cannovia

Two products, one clear choice.

Cannovia Father's Day gift card campaign
04
SeasonalGift card

Cannovia

Summer memories for Dad.

Empire Smokes 710 flash sale email
05
Flash saleMerchandising

Empire Smokes

Turning 710 upside down.

Empire Smokes Mother's Day Instagram giveaway email
06
GiveawayMother's Day

Empire Smokes

A social-first Mother’s Day.

K.EAT brand method introduction email
07
WelcomeMethod

K.EAT

Change without shortcuts.

K.EAT day one education email
08
EducationOnboarding

K.EAT

Progress starts on day one.

Makawi community reviews email
09
ReviewsCommunity

Makawi

Real customers, real cravings.

Makawi brand history email
10
Brand storyEducation

Makawi

The story behind the spice.

Makawi product storage and serving tips email
11
Product tipsNurture

Makawi

More ways to enjoy the product.

Rogue Paq Earth Day carbon-neutral sale email
12
Earth DayValues

Rogue Paq

Impact beyond Earth Day.

Rogue Paq 420 sale last-chance email
13
Last chanceSale

Rogue Paq

Urgency without the noise.

SABI post-purchase receiving ritual email
14
Post-purchaseRitual

SABI

The ritual of receiving.

SABI welcome back to balance email
15
WelcomeAftercare

SABI

The journey starts now.

Toker Poker user-generated content giveaway email
16
UGCGiveaway

Toker Poker

Show off and win.

Toker Poker best sellers and social proof email
17
Social proofBest sellers

Toker Poker

Be the prepared friend.

Hello Fashion abandoned checkout reminder email
18
CheckoutReminder

Hello Fashion

Your cart is still here.

Hello Fashion abandoned checkout discount email
19
CheckoutIncentive

Hello Fashion

A considered final nudge.

03 / The lifecycle engine

One inbox.
Many moments.

The best email meets people where they are—not where the campaign calendar wishes they were.

LIVE / CUSTOMER STATE
Lifecycle email preview
SignalNew awareness ObjectiveEarn attention Creative modeProblem education
04 / Practice, not theory

Built through
repetition.

0Emails designed
0Years hands-on
0Global brands
0Steps in the system
05 / The system

From friction
to action.

01

Diagnose

Customer state, objection, offer, objective and proof—defined before pixels move.

02

Structure

One message hierarchy and conversion path built around the next best action.

03

Design

Responsive, on-brand creative that earns attention and makes decisions easier.

04

Refine

Production-ready work checked for clarity, friction, mobile behavior and handoff.

06 / About

I’m Michael Chikezie, a conversion-focused email designer combining customer research, CRO thinking and sharp visual craft.

Based in Lagos.
Working worldwide. View résumé
07 / Your move Have a project in mind?
Let’s make your next email work harder.